Let’s Make Your Ads as Profitable as Your Offer
Learn More About My Story
You’ve built something great—now it’s time to scale it. I help high-performing entrepreneurs turn strong offers into steady sales with data-backed Facebook and Instagram ad strategies that actually work. No hype, no guesswork—just smart ads, serious results.
Facebook Ads Strategist for Women-Led Businesses
Hi! I’m meredith Kallaher
$130k
345
8.5X
Over $130k in Revenue with $2,600 Ad Spend (that's a 50X ROAS) for a Free Challenge hosted by an Online Course Creator
Enrolled 345 new members with a lifetime value of $340k booked at the end of a FREE Virtual Summit for which we spent $12k in ad spend
Consistent 8.5X ROAS for an e-commerce meal delivery service business
“Meredith and her team helped us enroll over 4,000 math educators in our last 3 challenges and with each of the challenges our price per registrant decreased!”
- Pam, Online Course Creator
Recent Successes by the Numbers
Since then, I’ve run campaigns for powerhouse course creators, growing brands, and service businesses across the U.S.
I’ve helped clients generate leads they actually want to talk to, optimize funnels they were ready to give up on, and grow sales with less stress and more confidence.
If you’re ready for ads that actually work—and a team that knows how to run them—you’re in the right place.
I didn’t plan to run a Facebook ads agency...
But when I heard a podcast host say, “Facebook ads are all about the numbers,” something clicked. I knew right then that this was the perfect intersection of everything I loved and was good at—strategy, data, and creativity. My career started in corporate finance. I passed the CPA exam in 1996 and spent six years with PricewaterhouseCoopers, learning to find clarity in complex data and uncover growth opportunities most people overlook.
I even created an Instagram course for doctors—long before “online business” was a buzzword. But it wasn’t until I got certified in Facebook and Instagram ads—and started testing campaigns for real clients—that everything locked into place.
Later, I built visibility campaigns for local businesses
HOW I GOT HERE
My Story
The results weren’t just good—they were consistent, scalable, and exciting to watch unfold.
What I Stand For
When it comes to running ad campaigns, we do things differently.
The ad landscape moves fast—and so do we. Our sprint testing methodology helps us adapt quickly, optimize often, and keep your campaigns performing at their best.
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Clarity
Creativity
Agility
Integrity
This isn’t about chasing trends or checking boxes—it’s about clarity, integrity, and results. These values drive how we serve our clients and why working with us just feels...
different (in the best way).
We do what we say we’re going to do. Period. You can count on our team to show up, stay on it, and make decisions that are grounded in what’s best for your business.
Great marketing starts with clean data and a clear strategy. We cut through the noise and focus on what’s actually working—so you can grow with confidence.
From scroll-stopping visuals to strategic messaging, we blend right-brain magic with left-brain logic to create ads that actually convert.
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We believe in putting more money in the hands of women—because when women win, everyone rises. Our work helps fuel that ripple effect.
Empowerment
My Journey to Building
Results-Driven Ad Campaigns
Every entrepreneur has a turning point—and so do I. From corporate boardrooms to creative brand building, my path has blended left-brain analytics with right-brain storytelling every step of the way. Here’s how I went from CPA to conversion strategist—and how that mix of data and intuition became the foundation of Meredith Kallaher Marketing.
A trip down memory lane
1996-2002
The Foundation: CPA & Global Business Experience
After graduating from the University of Mississippi, I passed the CPA exam and joined PricewaterhouseCoopers. Over six years, I worked across Memphis, Dallas, and Zurich, Switzerland—building deep financial expertise, a global perspective, and a mindset grounded in problem-solving and growth.
2002-2005
First Business Ventures: Franchise Owner
I launched a Babies N Bells franchise, selling custom baby announcements to expectant moms in Austin and San Antonio. It was my first experience building a business—and learning how to meet customers exactly where they are.
2004–2010
Leadership & Community Impact
I served as President of the Lakewood Early Childhood PTA, leading initiatives that raised over $150K annually for local public schools. I was honored with a Lifetime Membership in the Texas PTA for that work—because when I’m in, I’m all in.
2010-2012
Entrepreneurial Exploration
I built a loyal client base as a W by Worth stylist, and later, enrolled over 28,000 women in a jewelry-focused MLM in just three months—learning a ton about messaging, online growth, and momentum along the way.
2012-2019
New City, New Chapter: Building Visibility in Miami
I moved from Dallas to Miami with my family of five (three kids under the age of six—legit superwoman energy required) and quickly found ways to plug into my new community. I joined Beaux Arts, served as Ball Chair in 2014, and helped raise funds for the Lowe Art Museum. Around the same time, I launched The Scout Guide Miami, producing 5 annual, luxe print and digital city guides that told the stories of hundreds of Miami’s favorite local businesses. It was my first deep dive into storytelling through brand design and visibility—and I never looked back.
2017-2019
From A-Ha to Ads
After hearing Rick Mulready say, “Facebook ads are all about the numbers,” I realized I had found my next move. I got certified in Facebook and Instagram Ads, co-created a course for doctors, and joined leading programs like Brandi Mowle’s Conversion for Clients and Jordan Gill’s Done in a Day.
2019- PRESENT
Campaigns, Clients, and Clarity
I started running done-for-you campaigns for both online and local service businesses. I earned my Mint CRO™ certification in sprint testing, fine-tuned funnel strategies, and helped clients turn clicks into real revenue.
2023- Current day
Innovation & Expansion
I joined the AI Mastery program and began using AI-powered tools to optimize copy, creative, and audience targeting
Today, I lead an all-women team that delivers clear strategy, smart testing, and creative that actually converts—for powerhouse women ready to scale.
Meredith the Wife & Mom
I’m a mom of three and a proud wife. My family keeps me grounded, laughing, and constantly on the move—in the best way. They’re also a huge part of why I do what I do.
The Competitor
the Lifelong Learner
Meredith the Lifelong Learner
I’m a podcast junkie (shoutout to my first podcast love Amy Porterfield) and constantly soaking up new ideas. Whether it’s AI trends, the art of story telling, or the history of our next travel destination, I love learning what makes things work—and then testing it myself.
The Competitor
The Wife & Mom
Meredith the Competitor
I’m the proud captain of the Red Hot Chili Peppers—a women’s tennis team entering our 10th season together. I’m also a runner with 15 half marathons, 1 full marathon, and four 200-mile relay races under my belt as part of the team "Fear Me, I'm a Mother." Sports have taught me so much about focus, discipline, teamwork, and always showing up. If I had to pick, though, my favorite part is accomplishing something I thought I never could with friends.
The Wife & Mom
The LifeLong Learner
All the Facets of Me
There’s more to me than building ad strategy.
Here’s a glimpse into the different sides of my life—because every story has more than one chapter.
What Clients Say About Working With Us
— Katie & Nicole, Online Membership Partners
The women we work with aren’t just running better ads—they’re scaling businesses with more ease, confidence, and profit. From launching high-performing campaigns to finally optimizing the funnels they’ve been struggling with for months, our clients are getting results they can see, track, and build on. And they’re doing it with a team they trust—and actually enjoy working with.
“You have already made it memorable by helping us during a time a great stress back when our facebook account was hacked, Your kindness on that day we had our first meeting really made a difference.”
— Christina, Course Creator
“We have now worked with Meredith for almost 3 years, she has managed 8 course and virtual summit launches for us, and the results keep getting better and better! Outside of the launches, her freebie strategy has grown my email list to almost 200k and the average opt-in cost is only $0.93! Then she nurtures my list with a very cool, low-cost awareness campaign which keeps my audience warmed up and excited for my next offer.”
— Kristen, Wedding Vendor, Owner
“At my last {Bridal} Show, so many other vendors (referral partners!) told me that they see me "everywhere" online, as a result of the strategy Meredith runs for me. This is the first time a digital ads agency I've hired has created a real life buzz about my business. Thanks!”
Why I Do This Work
I started this agency because I saw too many brilliant women wasting time managing their own ads—or handing them off to agencies that overpromised and underdelivered.
I knew I could do it differently. At Meredith Kallaher Marketing, we build strategic, data-backed Facebook and Instagram ad campaigns that are designed to scale what's already working. We don’t chase hacks—we run a clean, thoughtful process that delivers results. And we make it feel seamless for our clients.
Because great marketing should drive profit, not drama.
Ready to Work With a Team That Doesn’t Miss?
We’re smart, strategic, and ridiculously reliable. Our systems are tight. Our communication is even tighter. If you’re ready to scale your business with a team that cares as much about your results as you do—let’s talk.
Let's Talk
