The Marketing Rule of Seven Touch Points to Become a Customer 

There is an old-school marketing rule which states that a prospect needs to “hear” or be “touched” by the advertiser’s message at least 7 times before they’ll take action to buy that product or service. 

And although digital marketing has greatly increased the speed at which a prospect moves through those 7 steps,, as explained in a recent article by Kathi Krus (read article here),

The lead time or 7 touches often doesn’t happen fast enough! So it's important for business owners to track their touches to both drive sales AND discover from where their best leads are originating.

In this blog, I’m going to go over some good tips to 

Track Your Marketing Touch Points To Close Sales

What is a ‘touch’? 

A touch can be any sort of interaction that you have with a potential customer. Whether this is a phone call, an email, an in-person appointment, word of mouth, seeing an ad, a networking event, etc. 

Touches can come in all sorts of different forms and be just as effective! Keep in mind all consumers are different and for some, a specific touch may drive home more than others. This is why it is important to use all sorts of different methods when trying to generate new leads. 

These are some good things to keep in mind when generating leads:

1. Have a list of potential targets from your target audience. 
2. Know your audience and make them interested in what you have to offer!
3. Always share your ideas.
4. Develop strategies that seem fit, and change them if they aren’t working. 

via GIPHY

Touched or Not? 

It can be so easy to lose track of what methods you use on each potential customer. This is where lead tracking comes in! If you can’t put two and two together, this is where you track your leads..

So essentially tracking the method you used and if it worked or not. This will set you up for any changes you have to make for future lead generation.

Tracking Leads

I use Clickup to help me track my leads, but you can use any Client Relationship Management tool to help you track them! As long as you are able to track your lead outreach and see how you are driving customer contracts any tool should be just fine!

Typically the success comes from a mix of different touches in a consistent fashion. Remember to keep in mind what may be great for one potential client isn’t always true for your other potential clients. 

Happy lead generating and tracking! 

Read more about operating your small business on Meredith Kallaher's Building Her Business Blog here.